If you are selling a Summit NJ real estate property, you know this market is competitive. Sellers are pulling out all the marketing stops, often doing outlandish things to attract buyers. While crazy stunts might get some attention, they probably won’t get you a serious offer. Wild schemes will make you look nutty at best and desperate to sell at worst. There are some cool ideas to try that are only a few steps off of the beaten path.

Tech savvy?

Most buyers begin their home search on-line. If you are technologically gifted, why not create a website for your house? It’s an inexpensive way to give buyers tons of information. Your Summit NJ realtor will, of course, be posting pictures of your home on her own site. But she has more than one listing and only so much bandwidth. Use your web design skills or a good template to show dozens of photos and maybe even a video of your home. Keep it simple and professional, no flashing fonts. Include photos and videos of the home and grounds, a tour of the neighborhood or even nearby attractions. Post a link to the site on your Summit NJ real estate agent’s site, put the address on your flyers and you could even post it on your social media sites.

Offer some extras

Sweetening the pot a bit can give your home the edge it needs to sell before the competition. Maybe throwing in the TV that fits the spot over the mantle just right will give a buyer the necessary motivation to make an offer. Perhaps offering to pay the closing costs will free up enough of a buyer’s cash to make the deal happen now. Everyone likes to feel as though they got a great deal, something for nothing as the saying goes. If you sell fast and a t the right price, you’ll have plenty left over to find a TV that fits in perfectly in your new home.

Lease to Own

With the economy in its current state, many would-be buyers are not able to finance right now. However, in a year or two, they’re situation may be very different. You might consider offering a lease to own option on your property. You would have to take on the duties of landlord for a while, but you would have a much more invested tenant living in the house. This type of tenant usually takes far better care of the home as they hope to own it in the near future.

Be creative in marketing Summit NJ listings. Just don’t go too crazy.